In an instant we can fall in love, buy a new shirt and salivate at the smell of our favourite dish. We live in a world of instant gratification, snapchat and superfast broadband speeds. We want everything now and, with interest free credit and buy-now-pay-later schemes, in many instances, we can have it now. And yet is this really how we human beings work (best)? Is it really love at first sight? Or a compulsive urge to purchase that new shirt? Or some trigger in our nervous system that has us salivate at a smell? What actually happens in that…..